1 May 2015
Journal Articles
Burri, Mira
Contemplating a 'Public Service Navigator': In Search of New (and Better) Functioning Public Service Media
![Contemplating a 'Public Service Navigator': In Search of New (and Better) Functioning Public Service Media](/media/filer_public_thumbnails/filer_public/ae/7e/ae7ec6d1-51aa-4b0a-9fa5-2b28e8779ef5/pic_5.jpg__400x800_q85_subsampling-2.jpg)
An article by Mira Burri published in the International Journal of Communication 9 (2015), 1341-1359. It is part of a special issue of the Journal on 'Public Service Media and Exposure Diversity', co-edited by Natali Helberger and Mira Burri.
The article is set against the backdrop of the reform of public-service broadcasting (PSB) institutions and results from the wide spread of digital technologies. It seeks to answer whether, in a transformed information and communication environment, it would be apt for new PSBs, regardless of their precise organizational design, to assume the role of a “public-service navigator” (PSN). This article shows that there is a need for this new type of editorial intelligence that links users with content in a way that advances conventional media objectives, particularly exposure diversity. The paper clarifies what a PSN project may look like given the practical reality of searching for and consuming content in the digital space.
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