Cultural Protectionism 2.0: Updating Cultural Policy Tools for the Digital Age

The chapter explores cultural protection 2.0, i.e. the normative dimensions of cultural diversity policies in the global digital space, asking what adjustments are needed and in fact, how feasible the entire project of diversity regulation in this environment may be. The complexities of the shift from offline to online and from analogue to digital, and the inherent policy challenges are illustrated with some (positive and negative) instances of existing media initiatives. Taking into account the specificities of cyberspace and in a forward-looking manner, the chapter outlines some adjustments to current media policy practices in order to better serve the goal of sustainably diverse cultural environment.